Complexity, a distinguished and long-running North American esports group, has introduced a multifaceted sponsorship take care of blockchain firm Sonic Labs, the agency behind the upcoming Sonic layer-1 community.
Sonic Labs will change into Complexity’s unique blockchain sponsor, with its branding set to be added to group jerseys. The collaboration is constructed round fan engagement, together with sponsorship of streamed Counter-Strike 2 tournaments and group recreation night time occasions.
Moreover, Complexity—which additionally competes in video games like Rocket League and Madden NFL—stated that it’ll develop a fan software on Sonic. The app will embody methods for followers to work together with their favourite groups and gamers, together with a quest system that may present rewards to customers.
“We’re excited to associate with Complexity, some of the seen esports organizations on this planet, to convey consciousness of Sonic to its international fanbase and showcase what a subsequent era of gaming fandom appears like,” stated Sonic Labs CEO Michael Kong, in a launch.
Sonic is a brand new layer-1 blockchain community being constructed by builders from Fantom. It’s billed as a speedy new choice for builders with a connection to Ethereum, and the community is anticipated to launch later this 12 months.
The Complexity collaboration is ready to launch this week with the primary Sonic Group Night time on August 30, adopted by integration into Complexity’s NA Revival Sequence for Counter-Strike 2 in September. Phrases of the deal weren’t disclosed.
“The Sonic Labs group is devoted to bringing the joy of gaming on-chain with the launch of Sonic later this 12 months, and we’re excited to have them as an official sponsor to assist notice that imaginative and prescient,” stated Complexity founder and CEO Jason Lake, in an announcement.
Editor’s be aware: This text was written with the help of AI. Edited and fact-checked by Andrew Hayward.
